Nokia was recognised as the best brand in Bangladesh for the second consecutive year and Lux and Grameenphone came out as second and third best brand respectively at the Best Brand Award 2010 programme on Saturday.
Bangladesh Brand Forum (BBF), a private organisation, hosted the event to recognise these brands at a gala event at Ruposhi Bangla Hotel .
BBF and Nielsen Bangladesh have jointly been initiating the award to promote branding.
Nokia, in the mobile handset category, took the top prize as the number one brand. Nokia is a global company with a majority share of the Bangladesh market.
The top 20 best brands for 2010 are Nokia, Lux, Grameenphone, Sunsilk, Parachute, 7-Up, Sony, Close Up, Fair and Lovely, Wheel powder, Banglalink, Rupchada soyabean, Teer atta maida suzi, Pepsodent germi check toothpaste, Maggie noodles, Clear, Teer soyabean, Lifebuoy, Wheel power white, Pepsodent toothpowder.
Syed Ferhat Anwar, chief advisor of BBF, artist Preema Nazia Andaleeb, Khalid Hasan, managing director of Nielsen Bangladesh, and Shariful Islam, founder of BBF, attended the function.
Source: The Daily Star (May 9, 2011)
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